Monday, January 28, 2008

Social Networking

As much as people will sit there and complain about sites like Facebook and MySpace, I think they're great. I've moved around a lot and Facebook has allowed my to keep in touch with old friends that I haven't seen in years. Facebook is also an easy way to make plans, invite people to a party, etc.

When it comes to sites this these, I think people just need to be aware of the content they are placing on the site. Employers are catching on to this, and reading up on what their employees do in their spare time, which in turn could result in the lose of their job. I don't agree with employers doing this, but the fact is they are, so either watch what your putting up, or just ensure that your privacy settings are set properly.

Seeing as how these Social Networking sites have so much traffic, it's the perfect way for advertisers to target such a key demographic. I think it would be so beneficial for advertisers to target based on location as well as the interests of a specific user. I think that advertisers could do a lot with social networking sites, and reach a lot of people.

Tuesday, January 22, 2008

Guerilla Marketing

Guerilla tactics are an excellent way to get your company/business noticed without having to spend a fortune. Guerilla marketing has to be one of my favorite forms of advertising. It's impactful, creative and fun. The possibilities are endless and it's a great way for companies to maximize on their creative potential. If a company wants to get noticed, and remind on the minds of their consumers, Guerilla marketing is the way to go.

Here is an example of Guerilla Marketing I found while surfing the web that I thought was pretty clever:

Tuesday, January 15, 2008

Blogging About Blogs

I've never been big on blogs. They are usually something I just happen to stumble on while trying to search things on the web.
Blogging is a great way for people who share a common interest to state their opinions and share their views about a particular topic. Blogging is becoming such a huge trend, which makes it a perfect vehicle for advertising.
People can become very dedicated to a particular blog, constantly keeping up to date on new postings. The author of that blog now has the full attention of its readers. What better way to have your product get noticed then having a blogger write good things about it. Word of mouth is key in getting your product notice. This could also have a reverse effect though. If a blogger had a bad experience with a product/service, that could really bring a business down.
I think blogging is great, as long as advertisers don't start taking advantage of impressionable consumers. If a business is paying a blogger to glorify their product, I'd want to know.