While on the web searching for information on branded utility, I came across what is known as permission marketing. Permission marketing is when marketers ask permission before they send ads to possible customers. It's commonly used by some internet marketers, email marketers and telephone marketers. Customers have to "opt-in" first, instead of having people "opt-out" after the ads have been sent. I think this is a great thing to offer. It's much less intrusive because the people who are receiving the ads are receiving them because they want to and the information is of some sort of interest to them.
Companies often miss oppurtunities to use branded utility. How perfect would it have been if Kodak teamed up with the website Flickr. The people who visit this site all have the common interest in photography. Tea Buddy is another site that a compnay like Tentley could have had great sucess with.
Marketers need to open their eyes and start looking into new trends in advertising that could prove to be beneficial for their company.
Monday, February 18, 2008
Sunday, February 10, 2008
The Broadband Revolution
So, I was asked to see how long I could go without watching anything on TV and only using the internet as a source of viewing videos. Luckily for me, I rarely watch TV due to a lack of free time, so I was able to go a full week without watching TV. For me, when I have the time to sit down and watch a movie or a TV show, I always find what I looking to watch on the internet. I've come fond of the TV show Weeds, but I always miss it when it airs, but Showcase posts all episodes of weeds the day after they air, so I'm still able to keep up-to-date on the show.
When it comes to discovering an effective way to advertise on YouTube, that's not an easy task. People hate when they don't have total control over being able to fast forward and rewind whatever they're watching on the net, making it difficult to get a message across to the viewers. If there was a way to only lock the viewers abilities to have control over the video at the very beginning of the video, and then giving control back when the advertisement has finished playing then the viewers don't feel like they've lost all control, but advertisers could at least be able to get their message across to the viewers.
Regardless of how they decide to go about effectively advertising on YouTube, it should be done because it could prove to be very beneficial.
When it comes to discovering an effective way to advertise on YouTube, that's not an easy task. People hate when they don't have total control over being able to fast forward and rewind whatever they're watching on the net, making it difficult to get a message across to the viewers. If there was a way to only lock the viewers abilities to have control over the video at the very beginning of the video, and then giving control back when the advertisement has finished playing then the viewers don't feel like they've lost all control, but advertisers could at least be able to get their message across to the viewers.
Regardless of how they decide to go about effectively advertising on YouTube, it should be done because it could prove to be very beneficial.
Friday, February 8, 2008
Web 2.0
What an amazing and dangerous tool.
Web 2.0 has so many benefits. Allows you to search for anything your heart desires, it's a great learning tool, great way to connect with your friends and family and a great resource tool. Which is what make web 2.0 so amazing, but there is a downside. Because of the vast amount of information that can infact be found on the web, people have access to things that they probably shouldn't. People have too much freedom when it comes to what they can place on the web, and because it's growing at such a rapid rate, it's becoming harder and harder to monitor. It's a place where people can say what they want and show what they want, and anyone who is anyone can view it. Companies are actually able to boost their own brand, and play it off like it's a real consumer giving their review, which I feel isn't right.
I think that web 2.0 is a great tool that everyone should have access to, but it would be great if there was concrete ways to monitor all the content, as well as who is viewing it.
Web 2.0 has so many benefits. Allows you to search for anything your heart desires, it's a great learning tool, great way to connect with your friends and family and a great resource tool. Which is what make web 2.0 so amazing, but there is a downside. Because of the vast amount of information that can infact be found on the web, people have access to things that they probably shouldn't. People have too much freedom when it comes to what they can place on the web, and because it's growing at such a rapid rate, it's becoming harder and harder to monitor. It's a place where people can say what they want and show what they want, and anyone who is anyone can view it. Companies are actually able to boost their own brand, and play it off like it's a real consumer giving their review, which I feel isn't right.
I think that web 2.0 is a great tool that everyone should have access to, but it would be great if there was concrete ways to monitor all the content, as well as who is viewing it.
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