I think search marketing is a great way for companies to break through the clutter that is the internet. You could spend an entire day searching for information about a topic of interest just due to the amount of content that exists.
I think it's great that search engines are offering this service to companies at reasonable rates, giving them the oppurtunity to reach their audience simply by being the first link to show up during a Google search.
Despite the fact that I think it's a great tool, I'm still unsure of how effective it actually is. I can honestly say I have never clicked on a sponsored link, not because they haven't caught my attention, but because I know it's a paid advertisement.
There are however a lot of benefits of search marketing. It's a great way to make your site easier to locate, improves your ranking and can significantly increase your traffic. Only time will tell if search marketing really is beneficial to companies.
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