While on the web searching for information on branded utility, I came across what is known as permission marketing. Permission marketing is when marketers ask permission before they send ads to possible customers. It's commonly used by some internet marketers, email marketers and telephone marketers. Customers have to "opt-in" first, instead of having people "opt-out" after the ads have been sent. I think this is a great thing to offer. It's much less intrusive because the people who are receiving the ads are receiving them because they want to and the information is of some sort of interest to them.
Companies often miss oppurtunities to use branded utility. How perfect would it have been if Kodak teamed up with the website Flickr. The people who visit this site all have the common interest in photography. Tea Buddy is another site that a compnay like Tentley could have had great sucess with.
Marketers need to open their eyes and start looking into new trends in advertising that could prove to be beneficial for their company.
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